Customize Post-Purchase Invitations to Collect More Video Reviews
Make your store’s post-purchase experience memorable and effective by customizing invitations for video reviews. After a customer’s third purchase, send them a tailored invitation that encourages authentic feedback and helps boost social proof for your shop.
Step 1: Access the Invitation Customization Page
There are two ways to reach the customization page. From the Setup Guide, click Customize Email, or go to the Invitation section, then select Post Purchase Flow. Both paths take you to the design page.
Step 2: Choose and Customize the Landing Page
Select between a Text or Video landing page. This is what customers see after clicking your invitation link in their email.
Text Landing Page: Set a header and description. The live preview updates as you type, so you can see exactly how it’ll appear.
Video Landing Page: Recommended for higher engagement. Upload a video invitation or use your phone to record by scanning the displayed QR code. Watch the default video guide for inspiration.
Step 3: Add Your Store Logo
Upload your store’s logo to brand your invitation and make it instantly recognizable.
Step 4: Set an Incentive for Reviews
Decide what reward customers receive after their video review is published. Choose a percentage or fixed amount (in your store’s currency), using custom or preset values. Customers get their reward only after you approve and publish their review.
Step 5: Save Your Design and Move to Automation
Once satisfied, click Save and Next to set up how and when customers receive their invitation.
Step 6: Configure the Automation Flow
Set the initial trigger to Order Fulfillment. Add a waiting period to ensure the customer has their product before you request a review—ideal for physical goods that require testing.
Step 7: Customize the Email Request
Edit the email your customer receives, including the subject and message. Personalize it with variables like the customer’s name. Preview how it’ll look and send a test to yourself.
Step 8: Add Reminders and SMS Notifications (Optional)
Build advanced flows by adding wait times and sending SMS reminders if a review hasn’t been submitted. Customize the SMS content and test it to your own phone.
Step 9: Finalize and Launch Your Post-Purchase Flow
After reviewing your flow, click Save and Exit. Your customized, automated post-purchase invitation is now live.
Crafting memorable post-purchase invitations not only increases video review submissions but also helps strengthen customer relationships. Use these tools to stand out and turn every happy customer into a brand ambassador.